July 2020

About Jenna Pfingston has embraced the exploration of the physical body through yoga and dance most of her life.  Jenna believes that the physical body is the portal to our highest truth if we are open to listen.  Jenna has been devoted to her yoga studies for over 20 years and has owned jalaBlu Yoga in Buena Vista, CO for 10 years. 

Jenna has expanded her profound offerings and is now an Embodied Wisdom Facilitator.  Navigating clients into the ‘feeling’ body so that frozen energy can move into a state of flow.  A high percentage of humans on this planet are living a disembodied life.  The invitation of feeling pleasure, pain, and all of the in-between can bring a higher frequency into the wisdom that resides within.  An opportunity for each soul to awaken into the power of who they are.  Jenna is currently holding sacred space for one on one sessions in person and online, group workshops, retreats, and lectures through various platforms (YouTube, Spotify, itunes, and Insight Timer).

In my work at Startup Colorado, our dedicated team agrees wholeheartedly that our mission is:

  “…to demonstrate that rural entrepreneurship will ignite a culture of potential, empowering people and places to thrive and define their future.”

Notice that our mission is not about just creating jobs or inspiring more business starts, but rather about igniting a culture of potential. These are words that roll off the tongue like poetry and pluck an emotional thread, but what is a culture of potential?

The words alone are historically significant from their Latin origins to their casual use today, with cultura or growing and potentia or power. When paired together, the words become a statement to grow or cultivate the latent or inherent power within an object or lifeform. There are many diverse and varied applications for a culture of potential, from the arts to the sciences (biology, physics, and even quantum physics) and, perhaps two of the most important words to define what it means to be human.   

Aren’t we all the embodiment of potential, exploring various states of expression while reacting to various internal and external factors?

Why do we believe in our children and value their future and opportunities? Why do we love seeing someone overcome adversity against all the odds? Why are we drawn to the notion of finding our purpose or having passions? All of these are examples of how we pursue and get inspired by the expression of human potential. 

Likewise, we remain fascinated by the expression of culture as a series of social contracts (spoken and unspoken) that define the behaviors and attitudes of communities of people that often expand and evolve (or degrade) organically. Similarly, when we pair culture with potentia or power, we create a declaration that potential is inherent to being human and that its expression informs the culture as a whole. 

In simplest terms, a culture of potential is an agreement within a community that our inherent creative and expressive potential as human beings is worthy of cultivating both within individuals and the group itself.

Furthermore, as a culture of potential matures, it will be self-propagating within the community as the cultural behaviors, attitudes, and norms that ignite it will become ingrained.

Through the lens of entrepreneurship, we might state this as: The community desires the intrinsic and extrinsic rewards of entrepreneurship (such as personal freedom and jobs) and agrees that to gain such rewards, sufficient investment in igniting the inherent creative potential of its people and developing their entrepreneurial skills is a core value.

The first order of participating in a culture of potential is to believe in the inherent power of the people who are part and parcel of it. The greatest reward of this work is a new door into diversity, equity and inclusivity because to look at every human as a node of inherent potential in a state of ignition from latency to full spark is the cultivation of our collective ability to see people at their core and most valuable.

To view previously held WE Forum Series webinars email info@centralsbdc.org

When Jamie asked me to be part of this panel my response was that I really only fit half the bill. I am definitely a woman, but I am not an entrepreneur, unless you count creating a program for fast tracking people of color in the philanthropy sector or being a founding member of a Community Foundation. Mostly I am a retired professor and fundraiser.

Having said that, I do believe I can share some of my experiences and hopefully be helpful to you in your current and future endeavors. As singer Meatloaf sings, “objects in the rearview mirror may appear closer than they are.”  My hope is that my experiences (some close and some not so close) will inform your future in some way.

When I was a fairly new graduate of a MA/MBA program in Arts Administration, I was selected to be part of a year-long program for women which was presented by the Cincinnati USA Regional Chamber. Participants were chosen based on who the Chamber believed were candidates for future C-Suites positions. It was a diverse group that mostly included women in the for-profit world, but there were a few of us who worked for nonprofits in the community. 

We were divided into Master Mind Groups of 8 and assigned a coach.  She worked with us throughout the year individually and in a group. We attended a weekend workshop with a horse whisperer who taught us about “leading from behind.”  Speakers covered a wide range of topics including Girlfriendology, Performance Psychology, Power and Influence, Good Management (Coaching), Conflict Resolution, and my personal favorite, Human Auras. We also took a battery of personality tests to help us understand our skill sets.

One of the most useful things we did was create a personal strategic plan, which included the usual components – Situation Analysis, Mission, Vision and Values Statements, Goals, Action Steps and Measurements. If you haven’t done this for yourself, I highly recommend it. It can help you focus on what is really important – and not what you have been told is important.

After that year of self-reflection (who gets to do that in midlife unless forced), of the eight women in my Master Mind Group, only one was still focused on making it to the C-Suite. What we all realized as we did the work of the course was that we were striving for someone else’s goal for us. It was incredibly freeing to let go of that and plan for what we knew was important to us. Some of us had the voice of a parent urging us on. Others had a boss or a teacher whose misplaced encouragement meant that if we didn’t “make it” we would disappoint. In my case, it was someone in my past who told me “you might as well forget about doing it, a woman can’t make it in that field.”  My motivation was to prove him wrong.  Surprise — it turned out I didn’t like the aforementioned “field” after all.

As Glennon Doyle says in her new book UNTAMED, “What we need right now is more women who have detoxed themselves so completely from the world’s expectations that they are full of nothing but themselves.  What we need are women who are full of themselves.”

I would say that the women in my group left WE Lead as better leaders, parents, mentors, and individuals because we had detoxed from the world’s expectations and had found ourselves.

Now almost 15 years later, all of us are still working in some capacity. One is in the C-Suite, as planned. We have made the changes we needed to make, and we are all true to our personal missions. 

In the nonprofit world we have what we call the “double bottom line.” Though we are called nonprofits, that does not mean we are called to lose money every year. We have a fiduciary responsibility to the community we serve to be fiscally responsible and, in that case, a goal of making a profit and putting it back into the mission is key. But the other part of the bottom line is a commitment to that mission. Every decision we make is run through both lenses. 

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good. 

I recently read an article about Patagonia, a certified B Corp, and its reaction to the COVID-19 crisis. They were one of the first to close and will likely be one of the last to reopen fully. They will have to be creative in their pivot because many of their stores are social meeting places. This will not be good for their profits, but it does balance with their core values. As their CEO, Rose Marcario, said in the article, “The challenge that we face now is how do we take care of our employees and our community while all of this is happening in a way that is true to our values?”

What if we as women treated our lives like a nonprofit or a B Corp? Instead of making getting to the top our goal – or whatever that little voice is telling us – let’s take some time to detox from what the world says that we want, and create a plan for ourselves that allows us a double bottom line – fiscal responsibility AND being true to our core missions and values.

Take a minute to think about what that would look like if companies took this idea to heart. And even more important, if their shareholders did. The bottom line might be smaller, but workers would have healthcare, childcare, a living wage and our planet would be greener. Who knows, people might pay more for their products if they knew that. It works for Patagonia.

As women entrepreneurs and nonprofits we have the opportunity to model that – in our work and in our lives. If we are truly detoxed from what others expect, we can focus on what we expect from ourselves. I suspect that it might be different from what the world tells us success looks like.

To view previously held WE Forum Series webinars email info@centralsbdc.org